UWB Alliance Privacy Policy

Effective July 1st, 2018

The Ultra Wide Band Alliance Inc (UWB Alliance) is a global non-profit industry member association incorporated in the US as a 501(c)(6) entity. Its mission is to develop a cross-industry private sector alliance to educate, promote and defend Impulse Radio UWB for location, asset tracking, security and communications within the United States. the European Union and other regions as may be determined by the Board of Directors, and any other such activities which may be lawfully undertaken by the Corporation.

Scope & Purpose of this Notice

This statement describes how UWB Alliance collects, uses, shares, secures and disposes of information that it collects about people who visit UWB Alliance’s publicly facing web sites, opt-in to receive UWB Alliance communications, download its published artefacts, support pledge campaigns, join or otherwise participate in its workshops, work & discussion groups in person, via email, phone, web & collaboration wiki and subscribe to it as members, unless another site specific notice is posted. If a site-specific notice is posted that notice will apply to that site.
UWB Alliance acts as the data controller and to a lesser extent as the data processor.

Web site

The purpose of this web site is to provide visitors and users with information regarding the UWB Alliance, its objectives and activities, its members and its deliverables. It also attempts to provide recent and pertinent news about the UWB Alliance as well as access to materials developed by the UWB Alliance. This web site also provides a mechanism for organizations and individuals to join the UWB Alliance.

The Information We Collect

We collect both personally identifiable and non-personal information about you. When you land on a web page, your browser provides technical and other information to the web server.
The UWB Alliance, entities that may operate web services on its behalf and the technical infrastructure that enables those services collects information provided by your browser and, on request, yourself. Some of this information is personally identifiable information.

“Personally Identifiable information” (PII) means information that by itself, or in combination with other information, will identify you. “Non-personal information” means information that does not directly or indirectly identify you, and includes PII that has been de-identified or anonymized.

[Note: Some jurisdictions and some regulators use the terms “Personal Information”, or
“Personal Data” instead of, or as well as, “Personally Identifiable Information”. For the purposes
of implementing the commitments made in this statement, the UWB Alliance will use the
broadest definition appropriate in the context to ensure that information about you is

How We Collect Information

We may collect information from you in the following ways:

Do Not Track Disclosure

Do Not Track (DNT) is a preference that a user can set for their browsers to opt-out of the
online tracking activities used by some web sites. UWB Alliance does not track its visitors or
users across third party web sites and thus does not respond to Do Not Track (DNT) signals in

How We Use & Disclose Information and our lawful bases for processing

We may use your information:

Unless otherwise specified mailing list archives are available on the UWB Alliance web site for an indefinite period. Anything you post to a UWB Alliance List, including email header information, should therefore be understood to be disclosed and in the public domain.

UWB Alliance will not share your personally identifiable information to any company not a member of UWB Alliance unless it is:

  1. at your request,
  2. to outsource one or more of the functions described in the previous section, or
  3. with the proper authorities in response to a legal order or official request.

Cross-Border Sharing of Information:

UWB Alliance Inc is an industry association of individuals, organizations, and companies operating globally. Please note that while the web site is hosted in the United States and mirrored in other locations, data collected on the web site may be transferred to, and stored or processed in, other countries, including countries where UWB Alliance members are located.

Laws of these other countries may not be the same as the laws regulating the use and transfer of personal data in your country. By entering your personal information on this web site, you are consenting to the transfer of that information to the United States or to other countries for the purposes described in this privacy statement.


The UWB Alliance together with its physical and online activity is not directed to children. We do not intentionally collect personal information from anyone we know to be under 16 years old.

Other websites:

The website may contain links to third-party websites. UWB Alliance is not responsible for the privacy practices or the content of such websites. You are encouraged the review the privacy policies of the websites you visit.

Choice & Consent

How you can decide what communications you will receive:

You may opt-out from UWB Alliance Public Mail Lists if you do not wish to receive further marketing communications from UWB Alliance. We will use reasonable efforts to process any change you make as promptly as possible.

UWB Alliance provides notice as to the purposes for which personal information is collected, used, retained, and disclosed. UWB Alliance describes choices available to you and obtains explicit consent where applicable. By using the website and the services provided by UWB Alliance, you are consenting to the collection, use, disclosure and sharing of your personal information as described in this statement.

If you decide you do not want to receive marketing communications emails from UWB Alliance you can “opt-out” by clicking on the “Opt out” link provided at the bottom of every marketing communications email or by clicking here and entering into the Subject field “Unsubscribe from marketing communications emails”.

Retention and Disposal

UWB Alliance retains personally identifiable information only as long as necessary to fulfill the stated purposes or as legally required and thereafter appropriately disposes of such information

Access and Quality

Unless UWB Alliance is permitted or required by law to prohibit access, you may view and if necessary, update or correct the information that you’ve entered about yourself on this site. To ensure that you have as much control over your personally identifiable information as possible, we allow you to view, update, revise or delete the information you provide by updating your Profile via our website. We will use reasonable efforts to process any change you make, or your request for deletion, as promptly as possible.

How We Protect Information:

UWB Alliance attempts to protect against the loss, misuse and alteration of your personally identifiable information. We have a strict internal security policy that limits access to production systems and personal information only to authorized personnel. Our servers are protected by reasonable physical and electronic security. Even so, no security system is perfect and we cannot promise, and you should not expect, that your information will remain secure in all circumstances. UWB Alliance transfers personal information outside of a local jurisdiction only with adequate protections in place and in compliance with applicable laws and standards.

Customer Service

Privacy Statement Changes:

Due to the constantly changing nature of the Internet, we reserve the right to change, update or modify this statement at any time and will post any new privacy statement or related policy on the website. Minor changes to the statement or related policy may occur that will not affect our use of your information. When the privacy statement or related policy changes in a way that significantly affects the way we handle your personal information, we will not use the information we have previously gathered without notifying you and offering you a choice concerning any new uses of your information. We will post privacy statement and related policy changes on the web site in a timely manner. Any such change, update or modification will be effective immediately upon posting on the web site. Use of information that we gather will be subject to the privacy statement and related policy in effect at the time of use.

How to Contact Us:

If you have any questions, concerns, or suggestions regarding this privacy statement or related policy, please contact us directing your query to the Chief Privacy Officer.